Building Social Profit - Securing Sponsorship That Lasts

Securing Sponsorship That Lasts - Myles Peake

Sponsorship has evolved well beyond logo placement and event signage.
Today's most successful partnerships are built on shared objectives, measurable value, and disciplined stewardship yet many organizations still approach sponsorship as a transactional ask rather than a strategic relationship.

This session offers a practical, end-to-end look at how to acquire and retain sponsorship across event, program, and capital contexts.
Participants will walk through the full lifecycle: identifying the right corporate prospects, building a compelling value proposition, structuring tiered benefits, navigating the solicitation process, and stewarding partners toward renewal.
The presentation draws on current practices used by leading nonprofits in Canada and abroad, and includes practical tools attendees can adapt for their own work.