From the President’s Desk
Over the past several weeks, we’ve been doing some deep internal work at the Chamber. Aligning roles, clarifying priorities, and looking at systems and process that allow us to serve our members effectively. This hasn’t been about reinventing the wheel, but rather making sure that the structure underneath everything we do is solid, scalable, and member-focused.
When I stepped in as interim CEO, it would’ve been easy (and maybe even expected) to simply sign some cheques and hold things steady until reinforcements arrived. But in this case, the board wanted the team to be actively supported and help lay the groundwork for our next chapter so when we do welcome a new CEO, they’ll be stepping on to a moving train.
You’ll start to see some of those changes reflected in the weeks and months ahead. We’re working on a refreshed membership structure, refining our event lineup, and rethinking how we show up as a team to better reflect the value we believe a strong Chamber should deliver. It’s early days, but the momentum is real and it’s built on the idea that good strategy is only possible with good execution.
What’s New at the Chamber
Amber Mack Named Chief Operating Officer
We’re thrilled to announce that Amber Mack, our former Manager of Policy & Government Relations has officially stepped into the role of COO. She’s already been a key part of the team’s day-to-day operations, and this new role gives her the ability to guide and support the areas of membership, events, and marketing more intentionally.
👉 Why it matters to you: You’ll see more cohesion in how we plan and promote events, communicate with members, and design offerings that reflect your needs.
CEO Search Update
The search for our next CEO has officially moved into the interview stage. The hiring committee is actively meeting with candidates, and we’re optimistic about finding the right strategic leader to guide the Chamber forward.
👉 Why it matters to you: With Amber now in the role of COO (leading our operations, events, and membership services) the CEO’s position can be focused on leading our growth initiatives, strategic projects, community partnerships, and serve as the Chamber’s voice for business advocacy in the community. It’s a critical role, and we’re taking the time to get it right.
New Membership Structure Launching This Fall
We’re preparing to roll out a restructured membership model later this year. This new approach aligns the cost of membership with the kind of value and engagement different businesses are looking for. Whether you want to attend every event, boost visibility, or simply stay informed, there’s a place for you.
👉 Why it matters to you: More flexibility and clarity in what you get from your membership and how you choose to engage with the Chamber.
Events That Work for You
We’ve been rethinking our event strategy doesn't just look at what events we have, but when, why, and for whom. Expect a more purposeful event calendar this coming season, with improved pacing, clear opportunities for how to get involved, and programming that helps you get behind the scenes of Red Deer’s business community.
👉 Why it matters to you: Less filler, more impact, and events that feel worth your time and energy.
Why Chambers Must Lead by Example (Read More)
The latest post from Chamber President Mike Szyszka explores how Chambers of Commerce, as historic builders of business communities, must hold themselves to the same standard they expect from the businesses they serve. It’s a call to rethink how we operate, engage, and lead in today’s rapidly changing landscape.
